"Remember its name—it will be one of the greatest success stories."
These words, calmly spoken by His Excellency Minister Abdullah Alswaha, lit a fire in us.
Our participation at the Digital Entrepreneurship Council wasn’t just about delivering a pitch. It was an open conversation. A space to share a vision. And, truly, a moment when a shared dream of a very different future for Saudi tourism was born.
Nsr brought to the table a clear and ambitious vision:
Tourism isn’t just a sector. It’s a story, an experience, a dialogue between cultures. To make our tourism smart, our guidance must be intelligent, our services flexible, and our experiences both digital and deeply human.
📌 During the session, with the presence of Eng. Ibrahim Niaz and an inspiring group of entrepreneurs and decision-makers, we proudly unveiled our new milestone:
✅ Saudi Arabia’s first AI-powered smart tour guide
✅ Built on the knowledge of over 5,000 guides and trainees
✅ Designed to read travelers’ interests and guide them with tailored, precise recommendations
It wasn’t a dry technology announcement. It was a promise:
At Nsr, we’re redefining the visitor experience in Saudi Arabia.
💡 What Does “Smart Guide” Mean to Us?
It means every Saudi tour guide can share their expertise with the world, anytime, in any language.
It means travelers won’t waste time searching—they’ll be immersed in a story from the first moment.
It means data serving us to develop new, authentic routes and sustainable experiences.
🤝 Real Support
It would be no exaggeration to say that the presence of His Excellency Minister Abdullah Alswaha and Eng. Ibrahim Niaz was strategic support rather than mere ceremony.
They listened. They asked. They challenged.
Most importantly: they inspired us to believe that Nsr isn’t just a company—it’s a national project worthy of success.
❤️ Our Gratitude
Thank you to the Digital Entrepreneurship Center for providing this invaluable platform.
Thank you to the National Technology Development Program (NTDP) for their trust and backing.
And thank you to every partner, guide, and trainee in the Nsr Community—you are the real story we’re telling.
🦅 Our Final Message:
Nsr isn’t just a platform.
It’s the guide who tells the story.
It’s the traveler who discovers.
It’s the nation opening its heart to the world, in the most beautiful and intelligent way possible.
We’re here to soar together toward Saudi tourism leadership.
Not as an option, but as a responsibility—and a dream we live every day. 🇸🇦✨