🦅 Eagle… from idea to soaring platform
“From a young man’s dream… to a smart tourism platform that redefines guiding in Saudi Arabia.”
The eagle didn't take flight from nothing—it took flight from passion, ambition, and a vision for a different kind of tourism within our country. The story began simply: a student, a dream, and a desire for Saudi Arabia to become a hub for smart tourism, not just for visitors but primarily for its own citizens. And with time, that dream became a reality.
🛤️ How we started:
- From a student idea and an effort to develop the tourism experience — to an official company serving tourism in the Kingdom.
- Today, Nesr is known as one of the top 5 tourism startups in the Kingdom — and this came out of nowhere, but as a result of collective determination, hard work, and passion.
- Eagle enables the integration of technology and humanity: because we believe that tourism is not just a journey, but an experience — we can make it smart, organized, fun, and soulful.
🎯 Why is there an eagle?
- Because the tourism market needed a platform that connects tourists, guides, and services — and not just services… but an “experience” that understands the culture and land, with all professionalism and respect.
- Because Saudi Arabia is preparing for a new era in tourism: with big projects, growing demand, and visitors from inside and outside, we want to be the bridge that makes this experience humane, smart, and not tiring for the visitor or guide.
🚀 Today's Eagle Platform:
- Nesr is not just an idea — Nesr is a formal and registered company, with a clear plan, an ambitious vision, and a passionate team.
- We support young men and women who love tourism, are creative, ambitious… We open doors for them: training, work, partnership, an opportunity to become part of a big story.
Why did we tell our story first?
Because when you know where we came from, you know where we want to go…
This reflects the spirit of the Eagle: transparency, belonging, ambition, and the belief that every individual with him has a role to play — whether it is a guide, trainee, tourist facility, or even a follower.
✨ Why is there an eagle?
“We didn’t come to sell tours… we came to redefine the tourism experience.”
Tourism in Saudi Arabia is undergoing a radical transformation. From a country known for seasonal and religious tourism, it is becoming a comprehensive global destination for tourists seeking entertainment, nature, culture, business, and innovation.
But amidst this momentum…
Who explains to the tourist, "What are you doing here?"
Who connects visitors with the locals?
Who makes every moment understandable, safe, and close to your heart?
🦅 This is where “Eagle” comes in:
Eagle is not a booking app, nor a traditional agency. Eagle is:
- A smart tourist guide platform,
- Powered by a human team and artificial intelligence,
- It serves tourists, guides, and establishments.
We believe that the tour guide is the unsung hero of the tourism industry. That's why we build everything around them—training, organization, revenue, techniques, and tools.
“The eagle is the voice of the guide, the hand of the tourist, and the eye of the city.”
🎯 Why is this field important to us as eagles?
- Because we are working towards empowering 10,000 Saudi mentors by 2030.
- Because we know that guides are the best storytellers of Saudi Arabia .
- Because today's tourism experience can only succeed by understanding tourists, regions, languages, and technology — and we work on all of these.
🚀 What has “Eagle” done so far? (2024–2025)
“We don’t make promises… we do actions.”
In a single year, Nesr transformed from an idea in a university presentation… into an entity whose name is mentioned in:
- International media platforms,
- Government meetings,
- Entrepreneurship conferences,
- As one of the most distinctive models in localizing smart tourist guidance.
💡 Our most prominent achievements in numbers:
- 🥇 We won 6 national and international awards (Monsha’at, Tourism Development Fund, Biban, Saudi Tourism Forum…)
- 🧠 We have trained more than 6,000 trainees in guidance and technology.
- 🎓 We have hosted more than 700 licensed Saudi tour guides .
- 🤖 We launched the first AI-powered tour guide in the Kingdom.
- 🏆 Nesr was selected as one of the top 5 startups in the “Tourism Development Fund Accelerator”.
- 🌍 We have qualified to represent the Kingdom globally in entrepreneurship and tourism.
- 🏛️ We supported national initiatives such as: “Innovative Eagle”, “Your Major is an Eagle”, “Ambassadors of the Nation”, “Saudi Winter”, and “Riyadh Season”.
🔎 Media sources and external testimonies support this statement:
- 🚀 An article titled “NSR introduces its smart AI-powered tour guide, 1st in Saudi Arabia” on the Sharikat Mubasher website — talks about the launch of the first smart tour guide in the Kingdom by NSR.
- 🌟 A news report in Sabq newspaper about the selection of Nesr as one of the “Top 5 Tourism Startups in the Kingdom” by the Tourism Development Fund.
- 📰 Coverage of Nesr at the startup showcase within Biban25 — illustrating how a simple student project turned into an entrepreneurial platform.
- 📲 Information about the Nesr app on app stores (Google Play and App Store) confirms that our platform is indeed available to everyone and is restoring the concept of tourist guidance in Saudi Arabia.
A strong testament to our conviction in our mission: On our official website, we quoted the statement made about us by the Minister of Communications and Information Technology:
"Remember the name Nasr, because it will be one of the greatest success stories that we will be proud of, God willing."
🎯 What's the summary of this period?
An eagle proves that tourism doesn't need capital, it needs vision .
We work with youth teams, we use artificial intelligence, and we build on the ground step by step.
📱 Nesr App… Saudi Tourism at your fingertips
🎯 What makes us unique?
We didn't launch an ordinary app... we launched a smart window that connects the tourist, the guide, and the Saudi tourism community.
The current version of the “Eagle” app:
- 🤖 The first smart tour guide built on the experiences of more than 7,000 Saudi guides and trainees .
- 🗺️ An interactive digital guide to every Saudi city: maps, routes, trusted local attractions, and recommendations from locals.
- 🏷️ Booking services, discounts, travel codes, and direct link to Nesr training programs.
Link to download the current application:
Or directly from the stores:
- App Store: Click here
- Google Play: Click here
🆕 But wait… NSR 2.0 is coming soon!
🔄 We are currently working on launching a completely updated version (NSR App 2.0) , which is the version that the media and investors are talking about; and it includes:
- Interactive and illustrated guide files.
- A seamless booking experience for tourists and groups.
- A community space for tourists, guides, and trainees.
- An intelligent recommendation engine that connects the visitor with the best experience based on their interests.
Our vision is that Nesr 2.0 will not just be an application… but a national platform for smart tourism, serving the individual and society, and contributing to achieving the goals of Vision 2030.
🦅 Quite simply…
Nesr is not a tourism app, Nesr is a smart national experience … in your pocket.
🦸♂️ Behind every journey… a super team
At Eagle, the team is our greatest asset.
We come from diverse backgrounds across the Kingdom, and our specializations vary, but we share the same passion: redefining tourist guidance with Saudi eyes and smart solutions.
From field supervisor to content designer, from app developer to training leader…
Every person at Nesr has a unique fingerprint, and every mission we undertake begins with a value:
- Trust : We work together with our backs to each other.
- Responsibility : We act as if the company belongs to us.
- The achievement : We will not close today without holding our heads high.
Above all, we are proud of the genuine support from national entities that believed in us:
- Ministry of Tourism : Our partner in localization and field training.
- Imam University (Business Incubator) : The one that incubated the project in its early stages.
- Tourism Development Fund : We were chosen as one of the top 5 startup companies.
- The Ministry of Communications granted us our official headquarters at the Digital Entrepreneurship Center, the minister said:
“Eagle will be one of the greatest success stories we are proud of.”
🗺️ What's next?
If you think what we've done is too much… believe us, what's coming is even greater!
- Nesr is currently preparing for a national tour in which it will visit every tourist region in the Kingdom, starting with a region that will be announced soon .
- We will have local guides, stories from the region, live and interactive tours, live content, and a celebration of its heroes.
- Every journey doesn't just end with a picture; it ends with an opportunity: employment, training, partnership, or even a success story.
We live in a country where every inch has a story… and Nasr is the platform that tells it to the world.
🚪 How to become part of an eagle?
📲 Download the Eagle app
Want to explore Saudi Arabia in a smart way?
In the Nesr app you will find everything: tourist guides, routes, local experiences, and smart guides to serve you wherever you are.
🦅 Become a tour guide
If you have a license… or even a passion for guiding, Nesr will open the door for you!
Sign up and let's soar together as one of the "Eagles of Saudi Arabia".
🎓 Register for a step-by-step meeting with an eagle
This is our weekly open meeting for anyone who wants to know more about Nesr, ask questions, and take the first step with us.
academy.nsr.com.sa/step-with-nsr
📌 All Eagle links in one place
Platforms, templates, content, events… everything you want to know about Nesr can be found here:
📝 Closing Remarks – From the Founder
“I am Mohammed Al-Khurayyif. I founded Nesr while I was a university student and I worked from my university residence.
I had no funding, no background in tourism… but I had a dream.
Eagle is not just an app… nor just a company.
Eagle is a national story that we are writing together — with intelligence, passion, and confidence in youth.
If you are reading this, then you belong with us.
We want you to grow up with us, to soar with us, and to be the reason for what we will achieve tomorrow, God willing.”
An eagle that never stops…
An eagle soars… with new names, bigger dreams, and more beautiful stories.
🦅