When a visit becomes a project… and a region becomes a story
The story began in Al-Kharj…
And today we are writing a new chapter in Al-Qassim.
But this is not a casual visit.
This is a step within a clear national path: Eagle around the Kingdom .
Why Qassim?
Al-Qassim is not just an agricultural or heritage region.
It is one of the most important centers of cultural identity and rural economy in the Kingdom.
It is located in the heart of Saudi Arabia and includes major cities such as:
- Buraydah
- Unaizah
- Al-Bukayriyah
It is defined as:
- The largest date-producing region in the Kingdom
- A historical center for caravan trade (Al-Uqaylat)
- A living example of rural and heritage tourism
📍 The official website of the National Rural Tourism Forum:
https://al-reef.org
First: Official attendance – The First National Tourism Forum and Rural Award
During the two days of the forum at the King Khalid Cultural Center in Buraidah, the presence of an eagle was noted:
- Official representation among the participants
- Managing a definition space
- Meetings with governmental and private entities
- Media interviews
- Documenting content about rural tourism
The forum was held under official sponsorship and aimed to:
- Tourist destinations
- Entrepreneurs
- investors
- Guides
- Rural entrepreneurs
The presence of an eagle was not symbolic, but rather an extension of its role in:
Empowering mentors
Supporting local tourism
Applying the smart tourism model in the field
Second: Academic Track – College of Tourism Technology
As part of the visit program, we started from the College of Tourism Technology in Qassim .
We discussed:
- The future of tourist guiding
- Digital transformation of the tourism experience
- Job opportunities for students
- Linking academia with the field
This is part of Eagle's vision to build a new generation of mentors capable of:
- Providing a professional experience
- Using technology
- Content creation
- Representing local identity consciously
Third: The Investment Pathway – Founder Meeting
As part of the tour, a direct investment meeting was held with the founder of a company in the region to discuss:
- Partnership opportunities
- Eagle operating model
- Our expansion in the region
- Investment opportunities in smart tourism
Today's eagle is not just a platform…
Rather, it is a business model that can be scaled regionally.
Fourth: Heritage Tour – Al-Qassim from Within
1️⃣ Al-Uqaylat Museum – Buraidah
One of the most important landmarks that tells the story of the Uqaylat merchants who reached the Levant, Iraq and Egypt.
It represents the historical commercial identity of Al-Qassim.
2️⃣ Al-Aidan Heritage House – Buraidah
A living example of traditional Najdi architecture.
3️⃣ Al-Jardah Popular Market – Buraidah
A center for traditional crafts, local products, and folk memory.
4️⃣ Al-Dubaikhi Heritage Palace
An architectural masterpiece that reflects the old Najdi character.
5️⃣ Al-Masoukef Market – Unaizah
It is one of the most prominent heritage landmarks in Unaizah, and it embodies the spirit of the old market.
6️⃣ Palm Avenue – Unaizah
A modern destination that reflects urban development linked to agricultural identity.
7️⃣ Al-Awshaziyah Lake
One of the most prominent environmental landmarks in the region.
8️⃣ Al-Suwailem/Al-Rajhi Lounge – Al-Bukairiyah
A historical landmark that reflects ancient mud architecture.
9️⃣ Palm Farm / October Farm
Examples of modern agricultural tourism.
Why is this important?
Al-Qassim represents an ideal model for the three axes on which Nasr works:
- Rural tourism
- Heritage tourism
- agricultural tourism
With the integration of technology into the tourism experience, these elements can be transformed into:
- Smart experiences
- Digital Paths
- Global content
- Job opportunities for young people
Eagle numbers today
- 7000+ Tourism Trainees
- 700+ licensed tour guides
- Launch of the first specialized smart tour guide in the Kingdom
- Ranked among the top 5 startups in the Tourism Development Fund
- Partnerships with universities and government agencies
An eagle circling the kingdom… what does it mean?
This means we are not just waiting for opportunities in Riyadh.
We go to the regions.
We meet its people.
We listen to them.
We build with them.
Al-Kharj was the beginning.
Al-Qassim is a strategic location.
And the next cities are on the way.
What's next in Qassim?
- Empowering local guides
- Specialized training workshops
- Linking rural projects to the Eagle platform
- Launching smart tourist routes
- Documenting stories from the field
Summary
Al-Qassim is not a passing stop on the Eagle's calendar.
It is a prototype for activating smart tourism in the regions.
We don't just attend events…
We are building a system.
Eagles circle the kingdom…
We start with the people of the region.