In every journey, in every guide, and in every experience we offer to the tourist, we at Nesr believe that innovation is not just a feature … it is our spirit, our identity, and our way of flying high in the sky of excellence.
Based on this belief, we announce the launch of the "Innovative Eagle" campaign, coinciding with World Innovation Day , in partnership with:
- General Authority for Small and Medium Enterprises – Monshaat
- Research, Development and Innovation Development Authority
🎯 Why "Innovative Eagle"?
Because we live in a phase where the concept of tourism is transforming from mere travel… to a unique experience, full of stories, interaction, technology, and innovation.
We at Nasr believe that the most important people who hold the key to this transformation are the tour guides and pioneers in the field , so we are creating a space for them to be creative, to have their voices heard, and to celebrate their innovations.
🚀 This is where the journey begins: Innovation Week at Nesr Academy
Nesr Academy will launch a special track during Innovation Week called:
"Tourism Innovation Pathway"
This includes interactive events and meetings such as:
- Innovation in Tourism Meeting : An open dialogue about the future of the sector.
- Practical workshops : How do we innovate in the tourist experience? How do we use interactive tools in guiding?
- Inspiration sessions : In these sessions, we review Eagle Field projects and talk about how we used artificial intelligence and digital transformation for the benefit of the tourist and the guide.
- A training visit to the Innovation Center at Monshaat : an opportunity to learn about the real innovation environment in the Kingdom.
🏆 Eagle Tourism Innovation Competition
What's your idea? How do you want to develop tourist guiding?
We invite all members of the Eagle community and tour guides to share their ideas and projects with us, whether they are in:
- Designing a new tourist experience
- Using technology in guidance
- Developing interactive digital content
- Or even using artificial intelligence to communicate with tourists
We announce the winners on the Nesr platforms, support the implementation of their projects, and market them as success stories that we are proud of.
🌐 Innovation is at the heart of everything we do
During the campaign, the Nesr platform will be our creative interface:
- We showcase the innovations of our mentors and document their contributions.
- We share how we designed Eagle Flights in innovative ways
- We highlight how we use artificial intelligence to build tourist guides and personalized recommendations.
- We tell people that tourism in Saudi Arabia has a new face… an innovative face with an eagle.
💡 Our message:
Innovation is not confined to laboratories and workshops... it begins in the field. From the heart of the journey. From a simple question: "What can we change?"
And in Nesr, we answer this question every day, with every mentor, in every experience.
✨ Together we innovate… and together we soar
From the day we won the Monshaat competition to solve tourism challenges, to this day, "Nasr" continues to empower more than 700 guides and train thousands of young people in the tourism sector. Together with our partners at Monshaat and the Innovation Authority, we are redefining the future of tourism, drawing on the voices and ideas of those in the field.
Innovative Eagle … is our campaign, our promise, and our way of turning every challenge into an opportunity, and every experience into a success story.
Follow us and be part of this inspiring journey.
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