At Nsr, we believe that innovation is not just a tool — it’s the spirit that guides every journey, every tour guide, and every guest experience. From storytelling to smart technology, we are reimagining what it means to explore Saudi Arabia.
To celebrate World Innovation Day, we're proud to launch our campaign:
"Nsr Innovates"
in partnership with:
- Monsha’at – Small and Medium Enterprises General Authority
- Research, Development, and Innovation Authority (RDIA)
🌍 Why “Nsr Innovates”?
Because the future of tourism is more than sightseeing — it’s about living the story.
Whether you’re a traveler, guide, or entrepreneur, innovation empowers everyone to contribute to a richer, smarter, more authentic experience.
Through this campaign, we’re building a space where creativity and tourism come together, led by those who know Saudi Arabia best — our local tour guides and tourism professionals.
🎯 The Innovation Week at Nsr Academy
During Saudi Innovation Week, Nsr Academy will launch a specialized track called:
🧭 "Tourism Innovation Track"
What’s in it?
- 🗣️ Innovation in Tourism Panel
- A thought-provoking session on the future of travel in the Kingdom.
- 🛠️ Interactive Workshops
- From designing unforgettable experiences to using AI in tourism — all hands-on.
- 💡 Real Stories from the Field
- Our team will share how we’ve used technology, creativity, and AI to enhance tourism services across Saudi Arabia.
- 🚌 Innovation Field Trip
- A guided visit to Monsha’at’s Innovation Center in Riyadh to meet local innovators and explore the ecosystem.
🏆 The Nsr Tourism Innovation Challenge
We’re calling on our Nsr Community and licensed tour guides to submit their brightest tourism ideas:
- 🌟 A new type of travel experience?
- 🧠 A smart solution for tourists?
- 🤖 A creative use of AI for tour guidance?
Winners will:
- Be featured on our platform and social channels
- Receive support to develop and test their ideas
- Be promoted as innovation ambassadors for Saudi tourism
🌐 Innovation is in Our DNA
Throughout the campaign, our platform will spotlight:
- The creativity of our tour guides
- Our smart itineraries and digital guides
- How we use AI to personalize experiences
- The hidden stories and innovations behind every journey we offer
We’ll show the world that Saudi Arabia isn’t just innovating in tech and industry — we’re also transforming the way people explore our rich land and heritage.
💫 Our Message to the World
Innovation doesn’t just happen in labs.
It starts in the field, with a guide, a question, and a spark of curiosity.
At Nsr, we turn those sparks into real change — helping shape Saudi Arabia’s tourism into a beacon of authenticity, creativity, and smart experience design.
Let’s Reimagine the Journey — Together
From a winning idea in a national tourism challenge to becoming a platform that empowers over 700 guides and trains thousands across the Kingdom, Nsr is proof that great ideas can fly.
Now, with Monsha’at and RDIA beside us, we’re taking it further — celebrating innovation not as a luxury, but as a new standard.
Welcome to the future of travel. Welcome to Nsr Innovates.
Join us and be part of this bold new chapter.
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