🗞️ A qualitative leap in the future of Saudi tourism
Reflecting an ambitious vision to enhance the Kingdom's position as a global tourism destination, the Red Sea Development Company announced that 2025 will be a pivotal year in the implementation of major projects, heralding a new phase of tourism growth and transformation.
✨ New destinations with unprecedented experiences
📍 11 luxury resorts on Shura Island are about to open
📍 8 new resorts in the Amaala destination, before the end of 2025
📍 25 tourist resorts will be fully operational by the end of this year, after 6 of them opened previously.
These figures not only represent urban growth, but also confirm the Kingdom's commitment to building a sustainable and luxurious global tourism model.
🌊 Amaala Project: A destination that combines luxury, culture, and nature.
The Amaala project is located on the Red Sea coast, within the Prince Mohammed bin Salman Nature Reserve, and extends over an area of 4,155 km².
This destination aims to offer an exceptional experience that blends recreation, arts, and culture.
Phase 1 – Triple Bay (2025):
- 8 luxury resorts with over 1,200 rooms
- 200 private housing units
- Marina Village, Yacht Club, and Coralium Marine Life Institute
Upon completion in 2027:
- 29 hotels with more than 3,800 rooms
- 1,200 luxury residential units
- Restaurants, upscale shops, recreation centers, golf courses, and arts and culture spaces
Amaala aims to welcome 500,000 visitors annually, while maintaining environmental sustainability and the quality of the tourism experience.
🌱 Sustainability... Part of our identity
Amaala is powered entirely by renewable energy, with a commitment to achieving a 30% net benefit to biodiversity by 2040.
With this, the Kingdom sets a new standard for high-end ecotourism, without compromising the beauty of nature or the quality of the experience.
🧭 The role of the tour guide in new destinations
A tour guide is the human face of any tourist experience.
In these new destinations, guides have the opportunity to provide rich content that reflects Saudi culture and enhances visitors' understanding of history, nature, and the local community.
A guide not only conveys information, but also tells the story of the place, creating a lasting experience for the visitor.
🏨 Tourist facilities... a major contributor to the quality of the trip.
Tourism facilities — hotels, resorts, and entertainment centers — form the backbone of the experience.
In destinations such as Amala, her role includes:
- Design integrated experiences that align with the project's vision.
- Providing cultural and artistic activities for visitors
- Collaborate with guides to provide customized packages.
- Highlighting the Saudi identity through services and details
- Recruitment and training of national competencies
- Applying advanced sustainability standards
🦅 Eagle... a platform that brings together all parties
In light of this rapid growth, NSR is working to empower guides and tourism establishments, connecting them in an effective and integrated manner through: nsr.com.sa
- Professional marketing of tourism services
- Coordination of joint experiences between the guide and the facility
- Providing support tools such as:
- Tourist guide
- Interactive map
- Evaluation and Review System
- Your AI-powered "Smart Guide" service nsr.com.sa/ai-guide
At Nesr, we believe that the ideal tourism experience begins with the integration of roles, and our role is to facilitate and enable this integration with the utmost professionalism.
📍 Your next destination starts here
With each new project, the map of experiences in the Kingdom expands.
With each opening, doors open to discover a different destination, a rich culture, and an experience worthy of you as a visitor seeking depth and quality.
Saudi Arabia welcomes you... and Nesr accompanies you every step of the way.